R@H Bumper Stickers, what do you think?

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Message 13571 - Posted: 12 Apr 2006, 19:47:52 UTC - in response to Message 13568.  

Hey, Feet1st. That bumper sticker design you made looks pretty good! I like it.


Thanks, what do you think of the all important tag line? Is intrique enough, or is one of the "tell 'em what it is" tag lines going to be more effective, from a marketing perspective?


Feet1st, can you post links to these seperate ideas you mentioned please?

As to your question, I tend to like the more direct and obvious approach. An idea that is "Here's US....do THIS because of THIS" is favorable. Needs to be super simple and short worded of course, as this is a bumper sticker. Also, if I know you well enough I suspect this thing is going to wind up on coffee mugs and back scratchers. :-)

This is just my opinion on the matter.

Please let me know if you want me to work on the manufacturing deal with the bumper sticker people. Have you considered making them magnetic? That may be expensive. But most people these days seem to prefer those over the adhesive ones except for hippies...hehe.
---------------

Different thought. Someone above posted how they are working to get a Rosetta ad distributed to different sites and so forth. There are multiple Ad-Share companies out there that can put out banners to tons of sites. Some are super cheap. I've got a little bit of knowledge about those and perhaps could reference you people to some of the contact info if you need me to. Let me know, because it would take a bit of time for me to go and dig all that stuff up.


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Message 13574 - Posted: 12 Apr 2006, 20:28:00 UTC
Last modified: 12 Apr 2006, 20:35:14 UTC

The internet ads I was talking about were specifically via Google. I'm not sure where Dimitris is going. There are scores of online advertisers. But before we're really ready to contact them, we need:
1) Money (even if only small amounts)
2) one or more target audiences
3) A compelling ad message for that audience
4) a plan for targetting the ads to the audience for which they are intended.
I've done all of the above, with a result of 2-3 click throughs dropping you on the Rosetta homepage per day for a cost of $.67 per day. But it gives you no idea of how many actually signed up and crunch R@H now. And perhaps there are better compelling ad messages or target audiences that would reduce the cost per click, or increase the click through rates. That's why we both (well, I'll speak for myself, that's the reason behind why *I*) plan to post more details after taxes are done :)

My references to the other ideas were all within this bumper sticker thread. Dimitris suggested
sell it with a catchline like "Put your PC to work to cure disease".
(although he was also talking about online advertising, so perhaps didn't intend that specifically to pertain to bumper stickers)

BennyRop suggested:
give the reader an idea of what the purpose of Rosetta is. Something along the lines of "Your computer can help with medical research"


and then I floated a few more, that hopefully convey the same general approach of telling more about what the project is, but in less words: "Your PC, advancing science"? or "home PCs advancing science"? or "Home computers helping science"?

...and so the question was, do you think my existing design with the phrase "Computing with purpose" generates some intrique? Or would it be more effective (so far as net TFLOPS added to Rosetta) to adopt one of these other, more informative, tag lines instead?

Magnetic? Yea, I considered it, but the cost per went from like $.17 to, I forget, over a buck I think... not to mention the WEIGHT! 10,000 stickers weighs in around 200 pounds... no idea how much magnets would weigh. But, it was more costs, space, and weight than I was willing to do on the scale that I think is needed to have any impact (i.e. 10,000 units).

It's only a matter of time, someone's going to suggest doing ALL these ideas. That would basically split the audience across various designs and media (magnet vs sticker), and so you might get 2,000 each of say 5 different designs, but this again roughly doubles the costs per unit.
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Message 13578 - Posted: 12 Apr 2006, 21:14:27 UTC
Last modified: 12 Apr 2006, 21:20:00 UTC

Just to clarify, my tests were on Web-pages which host "legacy" websites (most over 10+ years old), which still receive about 1000-1500 unique visitors per day, from all over the world.

The ads/links I'm displaying are not "context-sensitive", targeted based on the page content, like Google's Adsense ads which Feet1st is using. Running them doesn't cost to me, besides my time ofcourse.

As I said, I've tested many different "ads", each one on a sample of 20.000 visitors.

News items like the LiveScience article (republished by MSN, FoxNews etc) e.g.
http://www.msnbc.msn.com/id/12189137/
should be very good to raise initial interest.

Yet, I didn't notice a noticable increase in TeraFLOPS since the article hit the wires (at LiveScience, MSNBC, Yahoo, FoxNews etc). We're still around 21.

Could it be because trying to setup BOINC+Rosetta would overwhelm most non-tech users? (considering the outrage of tens of thousands of veteran SETI-Classic users who spent days trying to setup BOINC+Seti...)

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Message 13584 - Posted: 12 Apr 2006, 21:50:09 UTC - in response to Message 13578.  

I didn't notice a noticable increase in TeraFLOPS since the article hit the wires (at LiveScience, MSNBC, Yahoo, FoxNews etc). We're still around 21.


A couple of factors there me thinks:
1) People often won't take action until they hear the message three times, so this press, in most cases, got you one. I think many will need to hear it twice more.
2) Some TFLOPS have been pulled over to tests running on RALPH, there presently are no WUs there, so those cycles will be returning now.
3) Many TFLOPS were lost from Windows systems that downloaded WUs over the weekend during the problems. And now apparently more have been lost on further WU problems. So, those that survive, will be returning there too.

Those, in addition to people trying and failing, people seeing "BOINC" and shy away due to a SETI experience, a website that doesn't guide you through the process, a website that doesn't have a landing point geared for ad clicks. See also Reasons some people avoid BOINC projects.
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Message 13587 - Posted: 12 Apr 2006, 22:35:59 UTC - in response to Message 13578.  

Just to clarify, my tests were on Web-pages which host "legacy" websites (most over 10+ years old), which still receive about 1000-1500 unique visitors per day, from all over the world.

The ads/links I'm displaying are not "context-sensitive", targeted based on the page content, like Google's Adsense ads which Feet1st is using. Running them doesn't cost to me, besides my time ofcourse.

As I said, I've tested many different "ads", each one on a sample of 20.000 visitors.

News items like the LiveScience article (republished by MSN, FoxNews etc) e.g.
http://www.msnbc.msn.com/id/12189137/
should be very good to raise initial interest.

Yet, I didn't notice a noticable increase in TeraFLOPS since the article hit the wires (at LiveScience, MSNBC, Yahoo, FoxNews etc). We're still around 21.

Could it be because trying to setup BOINC+Rosetta would overwhelm most non-tech users? (considering the outrage of tens of thousands of veteran SETI-Classic users who spent days trying to setup BOINC+Seti...)

I wouldn't worry about increased Teraflops at the moment. It's a bit like 2 steps forward and one step backwards. It's the increased number of users and hosts we are concerned about here. Any project like this is going to lose xxx hundred hosts per day. We just have to gain more than we lose and if your efforts have replaced some of those numbers then that is fantastic. If noone here does anything Rosetta would end up looking like Predictor that virtually gains nothing in terms of users and hosts

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Message 13620 - Posted: 13 Apr 2006, 7:07:26 UTC

I would be happy to spread some of those bumper stickers around here...We use them in road safety and for campaigns, and we've found that they can make a difference upto 10%...Actual stopping a motorist and advising them of the dangers is only effective to 15%...so stickers are nearly as effective as the direct approach...
When you have decided to print these stickers then please contact me and i will arrange to purchase 50 of them...
Mind you they will be on australian cars and in an area that very few people have even heard of boinc let alone rosetta, so hopefully you shall see some new people from my area...it will also assist me in promoting these types of projects with the pc tech's in this area...
I can be contacted via boinc@australia team website...

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Message 13621 - Posted: 13 Apr 2006, 8:04:59 UTC

I'll buy a few of them too.

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Message 13660 - Posted: 13 Apr 2006, 16:09:19 UTC

CHECK THIS OUT......

--------------------
Server Status as of 13 Apr 2006 15:34:14 UTC
[ Scheduler running ] Queued: 65,170
In progress: 226,304
Successes last 24h: 69,894
Users (last day ) :
51,975 (+422)
Hosts (last day ) :
110,272 (+801)
Credits last 24h :
3,016,892
Total credits :
268,277,144
TeraFLOPS estimate: 30.169



30 Teraflops......

I don't recall it ever being that high.

--------------------------------------

Feet1st, regarding the bumper sticker/magnet idea you have....are you sure that that price is the best you can get? Basically, what amount of shopping around have you done? What state are you in? I'm in Atlanta,GA and like I said, I think I could get you a good deal with this one company I have dealt with before. If you can simply break down the prices you have been quoted for each of the magnetic and adhesive stickers that would give me a base of comparison and I'll see if I can beat that price. As far as postage is concerned, I might be able to help you there. I'm a stamp collector (please don't tell the ladies) and most stamp collectors buy postage 'wholesale' at discounted prices. I've got a ton of unused postage lying about and would certainly not mind sending you all I have. There are probably a few hundred people within Rosetta that could do the same thing. Regardless, it sounds like you are going to need a good bit of postage if your goal is to mail out a total of 10k stickers. I don't know where you live yet but on some Saturday jog down to the local philatelic convention and buy the postage you need at less than face value.
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Message 13662 - Posted: 13 Apr 2006, 16:27:59 UTC - in response to Message 13660.  
Last modified: 13 Apr 2006, 16:52:00 UTC

...are you sure that that price is the best you can get? Basically, what amount of shopping around have you done?


Well, since I'm not fully committed to DOING the bumper stickers yet, I didn't actually walk in to a shop and say "how much for THIS?". But I did spend about 2 hours searching the net (maybe a dozen different vendors). The question is just how many actual colors (vs shading of color) is in the logo I copied from the website? I'm hoping it's just red and blue, or that it could be made to appear virtually identical with just those two colors. The key factors on price seemed to be quantity ordered, number of colors, and whether you wanted anything printed on the back peel-off part. I think I can get 10,000 stickers for $1,700USD (so 17 cents each). The asking price of $25 per 50 (so 50 cents each), was to make sure I can cover costs of postage, envelopes, mailing labels and leave some "proceeds" to be funneled in to other promotional ideas.

As I pointed out earlier, magets, bumper stickers, different slogans, different colors, they all split the audience, and therefore reduce the number of each that you can expect to move, and you get less discounts for buying the large quantity.

My girlfriend stuck upon a great compromise. Apparently there are bumper sticker sized magnets at Staples (office supply retail store) that you can buy. So, buy the stickers (keep a single audience), and if you WANT a magnet, then buy one and stick your sticker on to it.

Thanks for the offer and idea of postage. I may need that down the road a ways.
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Message 13663 - Posted: 13 Apr 2006, 16:37:53 UTC

You are in the United States?

As I said, if you go forward with the bumper sticker (magnetic or adhesive) idea I'm thinking I can beat that price with my contact and that should help us out a little on the budget. You just need to let me know so that if I am going to make that phone call I've already got the deal 'in the hand' and that needs to be rock solid. The owner would want to know he can go to press the following day and that it is a done deal. I would use this as the deal closer in order to get us the best price. There's nothing that beats a person to person deal. Please let me know. And I'll shovel you those postage stamps if and when you request them. If you end up sending large quantities to one place for some reason or another then obviously use UPS or some such.

Here is my email

brookerobertAThotmail.com
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Message 13664 - Posted: 13 Apr 2006, 16:40:01 UTC

ps The company I have in mind definitely does red, white, and blue colors.
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Message 13669 - Posted: 13 Apr 2006, 17:53:02 UTC

New tag line suggestion. I can't take credit, but will leave the source anonymous. "A PC is a terrible thing to waste". Keep more coming.

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Message 13670 - Posted: 13 Apr 2006, 18:19:18 UTC

Now that is an eyecatcher. I like that one.

Please do respond to my above posts about your location as it concerns postage/shipping details. Thanks.
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Message 13676 - Posted: 13 Apr 2006, 19:25:35 UTC - in response to Message 13670.  

I'm in Rochester MN (hence my team name). I don't think shipping was included in the bids from the online outfits either. I was looking at the 3 x 11.5 inch size. And two colors, plus black. Was initially thinking to divide the back into 10 business card sized sections that each promote the project, and so each sticker is also a tool to bring in 10 more people (keeping on the 10x theme).

The idea has also come up of team leaders buying a pack, and then they give one to each team member that brings in 1,000 new Rosetta credits. That's one of many possible ways to use them.

I started the team with hopes that my local paper would return my call offering to write a series of articles for them on various BOINC projects, but that hasn't panned out yet. I figured we could use the team name to get some measure on the readership of the article, and thus foster support for them running more articles on the subject. Everything in time I guess.
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Message 13712 - Posted: 14 Apr 2006, 8:49:54 UTC - in response to Message 13578.  

I personally have no opinion either way on the bumper stickers.

But I'd like to respond to this
...
Could it be because trying to setup BOINC+Rosetta would overwhelm most non-tech users? (considering the outrage of tens of thousands of veteran SETI-Classic users who spent days trying to setup BOINC+Seti...)

no, in my opinion BOINC+Rosetta is easier to set up if you have not arrived with classic-based preconceptions.

Both CPDN and SETI had classic projects that were fine DC projects, but which had a certain way to do things, and BOINC does them differently. It was the difference, not the intrinsic task, that confused and dismayed migrants. The same is true, in my opinion, of the objections raised by the FAD refugees last autumn.

However, if anyone feels differently, the thing to do would be to produce a customised install that would automatically take the user through registration for Rosetta at the end of the standard install. But that, I suggest, would be for another thread...

River~~
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Message 13727 - Posted: 14 Apr 2006, 16:03:36 UTC - in response to Message 13663.  

As I said, if you go forward with the bumper sticker (magnetic or adhesive) idea I'm thinking I can beat that price with my contact and that should help us out a little on the budget.


If you could get a good price on a smaller quantity, say 1,000, then Feet1st could test market to find out how many people really want these bumper stickers. 10,000 sounds rather optimistic to me, especially if he wants to charge for them.
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Message 13768 - Posted: 14 Apr 2006, 20:03:35 UTC - in response to Message 13727.  

As I said, if you go forward with the bumper sticker (magnetic or adhesive) idea I'm thinking I can beat that price with my contact and that should help us out a little on the budget.


If you could get a good price on a smaller quantity, say 1,000, then Feet1st could test market to find out how many people really want these bumper stickers. 10,000 sounds rather optimistic to me, especially if he wants to charge for them.


Alright. If he will tell me his best price he has been quoted for 1,000 then I'll see if I can talk the other folks into beating it.
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Message 41755 - Posted: 2 Jun 2007, 15:48:49 UTC - in response to Message 13676.  

I'm in Rochester MN (hence my team name). I don't think shipping was included in the bids from the online outfits either. I was looking at the 3 x 11.5 inch size. And two colors, plus black. Was initially thinking to divide the back into 10 business card sized sections that each promote the project, and so each sticker is also a tool to bring in 10 more people (keeping on the 10x theme).

The idea has also come up of team leaders buying a pack, and then they give one to each team member that brings in 1,000 new Rosetta credits. That's one of many possible ways to use them.

I started the team with hopes that my local paper would return my call offering to write a series of articles for them on various BOINC projects, but that hasn't panned out yet. I figured we could use the team name to get some measure on the readership of the article, and thus foster support for them running more articles on the subject. Everything in time I guess.

feet 1st are you the one that made up a rosetta@home bumper sticker with a black back ground?
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Message 41767 - Posted: 2 Jun 2007, 19:56:49 UTC

No, that one was designed by someone else. There was a link posted to it. I believe it was in another thread. Why do you ask?
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Message 41781 - Posted: 3 Jun 2007, 0:41:35 UTC - in response to Message 41767.  

No, that one was designed by someone else. There was a link posted to it. I believe it was in another thread. Why do you ask?

i wanted to have 3 or 5 made up just to see what they might look like >>>>>>>>>>
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